Analyse Drawbacks Of Social Media Marketing †MyAssignmenthelp.com

Question: Discuss about the Drawbacks Of Social Media Marketing. Answer: Introduction Social media marketing is a modern approach of marketing product or services using social media sites. It is a popular method of marketing, since more than 88 percent of companies use social media marketing worldwide. The popularity of social media sites has grown rapidly in the previous decade, especially in between younger generations. Many companies use this opportunity to expand their brand awareness and market their products to a larger audience. This report focuses on determining the benefits of social media marketing from the perspective of different companies. Further, the report will analyse several drawbacks of social media marketing and provide solutions for such problems. Social Media Marketing Social media marketing help organisations to improve their brand awareness and assist in building brand loyalty, between customers. As per Bija and Balas (2014) research, the social media marketing strategy can be used by corporations to improve their brand awareness. The research provided that, manufacturing enterprises did not use social media marketing as much as other corporations. It is important for companies to interact with their audiences to effectively implement a successful strategy. To improve brand image companies are required to plan their strategies and set objectives. The research showed the need for interaction with customers in order for the high brand image. Corporations are required to get feedback, solve quarries and provided offers to their customers on social media sites. Collecting data from surveys on social media sites can benefit enterprises in product development process. The firms are required to analyse their audience preferences such as Facebook or twit ter, and use such platform to advertise and interact with their customers. Social media marketing can augment the sale figures of an industry by focusing the advertisement on their target demographic. Gaber and Wright (2014) conducted research on the use of Facebook by the fast food industry in Egypt, which provided that fast food industry in Egypt uses social media marking in order to augment their sales and researching their customers requirement. The research provided that a large number of Egyptians uses social media sites, especially Facebook to interact with their favorite fast food chains. There are more than 15 million active Facebook users, mostly amongst the age of 15 to 29 years. Fast food chains such as McDonalds Egypt, KFC Arabia, and Just Falafel uses social media sites to market their product advertise their offers and interact with customers. The research also analyses the customer's attitude towards online advertising and the results were positive. Most of the user does not mind online advertisements since they have the options to either cl ick on them or not. But the research also provided that most young people think online advertisements are irrelevant and not credible, but the overall attitude of users was positive towards social media advertisement. According to Minazzi (2015), the use of social media marking has significantly improved the services of social media marketing. The research was focused on ascertaining the impact of Mobile Social Media (MSM) over the tourism industry. Modern innovation allows users to improve their experience while traveling such as the use of smartphone allows users to translate different languages by pointing their smartphones camera to them. The advancement in augmented reality allows users to interact with 3D models of the product before taking the decision for purchasing them. Travel companies use data from social media sites to determine their customers requirements. For example, social media sites such as Foursquare and Facebook Places allow the user to share their locations, which can be analysed by companies to determine their customers morning coffee routine or which restaurant they go often. This data allows companies, such as Yelp and TripAdvisor, to provided offer based on their custome rs requirements. Another example is airline companies; they allow their customers to book a flight or check in flights by using their smartphones. Social media marketing is a valuable tool for companies to advertise and interact with a large number of audiences. The research of Whiting and Deshpande (2014) provided that, social media assist enterprises in maintaining a positive relationship with their customers. The research analyses Starbucks social media marketing strategy to understand the requirements of effective social media policy. Starbucks constantly interact with their customers and share their posts, regarding their positive opinion about the brand. The company uses social media sites to promote offers and new product launches, to their customers. They initiate several campaigns which allow customers to be a part of companys decision-making process, such as My Starbucks Idea. There are several risks of implementing social media marketing strategy in business, such as privacy invasion, legislative issues and low quality of survey data. Bija and Balas (2014) provided that there is a risk of invasion of customers privacy in online marketing due to hackers. According to Whiting and Deshpande (2014), social media marketing is a time and money consuming process. Constant monitoring of social media sites is necessary to improve its efficiency. The data collected from social media sites lack reliability and quality according to Gaber and Wright (2014). Conclusion From the above report, it is concluded that an effective social media marketing policy is required in modern enterprises. It allows them to interact with customers, collect data, reach a broader audience and create a positive brand image. The companies can implement different measure to avoid the disadvantages of social media marketing. Use of better antivirus software and firewall help organisations avoiding privacy invasion of customers data. To improve the data quality of survey, the enterprise should focus their surveys on specific customers and avoid collecting data straight from social media sites. The corporations should also employ a dedicated manager to take full advantage of social media marketing. An effective strategy can augment the profits of an organisation using social media marketing policy. References Ali, H.I.H., 2013. 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